Last night, somewhere around 3 a.m. when I woke up and couldn't fall back to sleep, I grabbed a stack of -- ohmygawd -- printouts, wandered into the living room and curled up on the couch for a good read.
At the top of the pile was a recently released 100-plus page report called, Making the Leap Beyond Newspaper Companies. I had been saving it for an airplane trip or a sleepless night, whichever came first. It kept me awake a lot longer than I planned.
Here are some of the highlights I came across....
1. Newspapers are still behind in the new media game.
(I think we can all agree on this one.)
2. Local wikipedias. Do it.
(See previous blog entry.)
3. Search for new online target markets -- like moms. Write more for them. Sell more stuff to them. (Next will be dads and pets -- just ask Gannett. See page 17, annual report.)
4. The bottom line was simple:
Don't lose the money that's already coming your way.
Find ways to make more money with new products.
Target folks who aren't spending money with you.
After I finished, I had to wonder -- is any of that really new?